Paid Ads Case Study
Aiken Medical Aesthetics: $232K Revenue in Just 7 Months Through Event-Driven Marketing
📍Aiken, SC
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1,525
Qualified Leads
$232,182
Revenue Generated
7 Months
Time to Win
Botox Campaign Share
About the Client
Aiken Medical Aesthetics, located in Aiken, SC, is a boutique medical spa founded by PA-C Kristin Cadavos. With over a decade of surgical and dermatology experience, Kristin combines medical expertise with an artistic eye to deliver natural, confidence-boosting results. The practice offers a comprehensive range of services including Botox, Jeuveau, Dysport, dermal fillers (Juvederm, Volbella, Radiesse, Sculptra), VI Peels, SkinPen microneedling, PRP/PRF, BBL HEROic laser treatments, laser hair removal, and non-surgical body sculpting & weight-loss injections.
The Challenge
- Inconsistent monthly lead generation – Struggling to attract qualified prospects consistently
- Long sales cycles – Potential clients taking months to book consultations
- Limited brand awareness – Competing against established practices with years of local reputation
- Seasonal fluctuations – Difficulty maintaining steady revenue throughout the year
- High customer acquisition costs – Traditional marketing wasn’t delivering cost-effective results
💎The Results💎
📈 Revenue Growth
Rapid revenue acceleration through strategic service campaigns and high-impact events that generated immediate market awareness and client acquisition.
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Total Revenue Generated: $232,182.46 Timeline: 7 months (October 2024 – May 2025)
Monthly Average: $33,169 This represents exceptional performance for a new medical spa, with revenue numbers typically seen by established practices.
📊 Qualified Leads Generated
1,525 total qualified leads with exceptional conversion rates from both ongoing campaigns and special events.
These weren’t just any leads – these were pre-qualified prospects who had already shown interest in Aiken’s specific services and price points.
🚀Top-Performing Campaigns
$189 DiamondGlow Campaign
- Revenue Generated: $25,085.16
- Why It Worked: DiamondGlow is a premium treatment that showcases immediate results. The discounted price point made it accessible while still maintaining profitability.
$199 Unlimited Laser Hair Removal
- Revenue Generated: $28,320.14
- Why It Worked: This package deal created incredible value perception while ensuring long-term client relationships through multiple sessions.
$250 Signature Anti-Aging Voucher
- Revenue Generated: $27,412.32
- Why It Worked: The voucher format allowed clients to choose their preferred anti-aging treatment, reducing decision paralysis while maintaining premium pricing.
📅Qualified Leads Generated
Glow & Grow 2nd Birthday Event
- Revenue Generated: $61,320.50
- Strategy: Created a celebration atmosphere with exclusive deals and limited-time offers
- Result: Highest single-event revenue generator
Holiday Glow Event
- Revenue Generated: $67,666.00
- Strategy: Leveraged seasonal demand for looking good during holiday gatherings
- Result: Exceeded birthday event performance by capitalizing on holiday timing
The Impact
Sustainable Growth
Created consistent systems that generated quality leads beyond the initial campaign period.
Brand Awareness
Significantly increased local brand awareness and positioned Aiken Medical Aesthetics as the go-to boutique med spa in their market.
Customer Database
Built a substantial database of 1,525 qualified prospects for future marketing campaigns and service promotions.
Market Position
Transformed Aiken from a plateaued practice to the leading boutique med spa in their market, with sustained growth momentum that continued beyond the initial campaign period.
Ready to Fill Your Calendar with High-Value Leads?
See how our event-driven strategies can generate rapid results for your practice.
FAQs
Most signature events generate immediate revenue within days of promotion, with our clients typically seeing 400%+ ROI on well-executed events.
Yes, we manage the complete event strategy including planning, promotion, creative assets, and follow-up campaigns to maximize attendance and revenue.
Events create urgency, build community, and allow you to showcase multiple services while generating significant revenue in concentrated timeframes.
Absolutely. Events complement ongoing campaigns by creating excitement and urgency that amplifies your regular marketing efforts and drives additional revenue.
We use proven event frameworks with strategic pricing, capacity planning, and promotional strategies that ensure healthy profit margins while delivering exceptional client value.
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