How to Make Organic Social Media Work for Your Med Spa: A Revenue-Driven Approach

Is your organic social media strategy failing to generate actual business? You’re not alone. Many aesthetic practices invest countless hours creating content but struggle to see real returns on their investment. However, according to industry expert Katlin Cauffman, success with organic social media doesn’t require complex strategies – it just needs the right approach and […]

The Evolution of Med Spa Practice Management: Moving Beyond Administrative Tasks

The landscape of medical aesthetics has dramatically evolved over the past decade, and with it, the role of the practice manager has transformed significantly.  While many med spas still operate with practice managers focused primarily on administrative tasks, industry leaders are discovering the immense potential of elevating this position to a strategic growth driver. As […]