Consulting Case Study

Accents Cosmetic Surgery: Increasing Surgery Conversions by 14% to Drive $56K in New Revenue

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14%

Conversion Lift
(Increase in Consult-to-Surgery rate)

$56,000

New Revenue
(Generated via improved conversion)

90 Days

Time to Results
(Full process optimization)

HIGHER

Staff Confidence
(Objection Handling)

STREAMLINED

Follow-Up Flow
(CRM Automation)

About the Client

Accents Cosmetic Surgery is a well-established practice with over 20 years of experience serving patients seeking aesthetic enhancement. Despite their strong reputation and high patient trust, they recognized an opportunity to improve their consultation-to-surgery conversion rate.

Like many mature practices, they had built their success on clinical excellence, but hadn’t optimized the business systems that turn interested prospects into committed patients. They knew potential revenue was slipping through the cracks.

The Challenge

Slow Closing Process – The practice was attracting qualified consultations but struggling to convert them efficiently.
No Formal Structure – Consultations lacked consistency, resulting in variable patient experiences.
Patient Confusion – Patients left without clarity on their treatment plan, creating hesitation.
Limited Sales Skills – Staff lacked confidence addressing concerns and overcoming objections.
Inconsistent Follow-Up – Without systematic CRM strategy, many interested leads went cold.
Lost Revenue – Every missed conversion meant lifetime patient value walking out the door.

💡Solutions Implemented by Diamond Accelerator💡

Standardized Framework

Developed a structured consultation process, including a pre-consultation education form to prepare patients before they arrive.

Decision Support Tools

Created customized treatment plans with full financial transparency and provided take-home resources to reinforce the value post-consultation.

Advanced Sales Training

Conducted role-playing exercises and focused training for staff on handling objections and presenting financing options confidently.

Automated Follow-Up Protocols

Streamlined CRM sequences with personalized touchpoints and a structured “call back” system for undecided patients.

💎The Results💎

14% Increase in Conversion Rate

More patients moved from consultation to surgery,
boosting practice revenue by $56,000.

Higher Patient Confidence & Engagement

Improved education and structured follow
ups led to increased trust and commitment.

More Effective Sales & Communication Techniques

Staff gained confidence in
presenting treatment plans and handling patient concerns.

Enhanced Operational Efficiency

Improved utilization and follow-up protocols streamlined patient tracking and engagement.

Key Takeaways

Consistency Drives Conversion: A standardized consultation process ensures every patient receives the high-quality experience needed to commit to surgery.
Education Builds Trust: Educating patients thoroughly before and after they meet the surgeon removes hesitation and speeds up the decision-making process.
Training is the Bridge: Sales and objection-handling training for Patient Care Coordinators is the single most effective way to improve high-ticket conversion rates.