Paid Ads Case Study
LaserSkin MedSpa Generates $22,470 in Revenue with Strategic Paid Ads
📍Glen Mills, PA
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187
Qualified Leads
$22,470
Revenue Generated
30 Days
Time to Win
Botox Campaign Share
About the Client
LaserSkin MedSpa is a premium medical aesthetics practice specializing in advanced laser treatments, RF skin tightening, and body contouring services. Like many med spas, they were struggling with inconsistent lead flow and needed a reliable system to attract high-quality patients who were ready to invest in their services.
The Challenge
LaserSkin MedSpa faced several common obstacles that many medical spas encounter:
- Inconsistent lead generation from traditional marketing
- Difficulty converting cold leads into paying patients
- High competition in their local market
- Limited time to manage complex marketing campaigns
💎The Results💎
🎯Qualified Leads Generated
187 high-quality leads were generated through strategic Facebook advertising campaigns, with each lead pre-qualified through our proven funnel system.
📈Revenue Growth
$22,470 in total revenue was generated from the paid advertising campaigns in just 30 days.
Breakdown by Campaign:
- 40% Off RF Skin Tightening: $8,466.20
- $199 Laser Hair Removal Promo: $2,430
- $199 Fat Reduction Offer: $8,000
- Rebooking Revenue from Leads: $2,982
- Additional Services Revenue: $591.80
📊 Lead Quality Metrics
100% deposit requirement – Every single appointment was secured with a $50 deposit, ensuring only serious, committed patients were booked.
The Impact
Immediate Business Results
Sustainable Revenue Stream: The campaigns created consistent daily leads, allowing LaserSkin to predict and scale their revenue month over month.
Quality Patient Acquisition: The $50 deposit requirement filtered out tire-kickers, ensuring 100% of booked appointments were with serious prospects.
Service Mix Optimization: Data revealed which services had highest conversion rates, allowing for strategic pricing and promotional decisions.
Long-term Strategic Benefits
Customer Database Growth: 187 new qualified prospects added to their marketing database for future remarketing campaigns.
Market Position Strengthening: Increased visibility in competitive local market through strategic ad placement and consistent messaging.
Operational Efficiency: Streamlined booking process with pre-qualified leads reduced administrative burden and improved conversion rates.
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FAQs
The $50 deposit requirement acted as a natural filter, eliminating no-shows and ensuring only genuinely interested patients booked appointments. This improved show rates to nearly 100% and allowed staff to focus on converting serious prospects.
We ran simultaneous campaigns targeting different patient pain points and demographics. The RF skin tightening attracted anti-aging focused clients, laser hair removal brought in convenience-seekers, and fat reduction appealed to body contouring prospects.
LaserSkin began seeing qualified leads within 48 hours of campaign launch. Full optimization and consistent daily lead flow was achieved by week 3, with peak performance reached in the final week of the 30-day period.
The $22,470 represents gross revenue generated from the campaigns. Our clients typically see 4:1 to 6:1 return on ad spend, meaning the investment in advertising was significantly lower than the revenue produced.
We use progressive audience testing and strict qualification criteria. Each lead must demonstrate genuine interest and ability to pay before being passed to the booking team, maintaining quality even as volume increases.
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