Consulting Case Study

Lorena Luca: Launching a New Wellness Division to Drive Revenue Expansion

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REVENUE INCREASE

Measurable Growth
(Monthly revenue lift from new division)

SPACE UTILIZATION

Room Efficiency
(Maximized revenue per treatment room)

CLIENT RETENTION

Reduced Churn
(Kept clients via broader service menu)

TALENT PLACED

Expert Hired
(Specialized provider successfully placed)

About the Client

Lorena Luca is a forward-thinking practice that sought to evolve beyond its core offerings. To increase revenue and secure long-term stability, the practice aimed to diversify into the high-demand wellness market (weight management and hormone therapies) while maintaining the high quality of their existing services.

The Challenge

Need for Diversification – The business relied heavily on a single service category and needed to expand its portfolio to capture new revenue streams.
Operational Readiness – Before expanding, the practice faced gaps in task management and SOP alignment that threatened to derail a new launch.
Talent Gap – The current team lacked the specialized qualifications required to deliver medical wellness services credibly.

💡Solutions Implemented by Diamond Accelerator💡

We executed a “Comprehensive Growth Expansion” strategy:

Foundational Alignment

Conducted a full operational audit to correct gaps in SOPs, ensuring the clinic’s foundation was stable enough to handle the complexity of a new division.

Market-Driven Planning

Analyzed the local market to identify high-impact service additions, specifically weight management and hormone therapy, and refined the pricing models to ensure profitability.

Strategic Recruitment

Designed a specialized recruitment funnel (job descriptions, qualification criteria) and successfully placed a provider who perfectly aligned with the clinic’s service standards.

Launch Campaign

Developed a comprehensive launch strategy that included staff education and cross-referral protocols to ensure existing clients were seamlessly introduced to the new services.

💎The Results💎

Successful Launch

Successfully deployed the new wellness service line, resulting in a measurable increase in monthly revenue.

Space Utilization

Improved the practice’s return on rent by maximizing treatment room efficiency and utilization.

Higher Retention

Increased client retention by becoming a “one-stop” destination for both aesthetics and wellness, preventing clients from seeking these services elsewhere.

Key Takeaways

Audit Before You Expand: You cannot build a new wing on a shaky foundation. Operational audits must happen before new services are launched.
Hire for the Specialty: Wellness services require specific expertise; a structured recruitment process is vital to finding the right fit.
Cross-Pollination: The fastest way to grow a new service line is by educating existing staff to refer their current patients.