Are your wellness services just sitting on the shelf? If your peptides, IVs, hormone treatments, or GLP-1s are collecting dust while your marketing dollars go down the drain, this is your wake-up call.
In our latest YouTube video, “Wellness is Flatlining: Here’s Why…“, Abby, your go-to wellness coach, breaks down the real reason so many med spas fail to launch successful wellness programs, and how to fix it.
The Hard Truth: Adding Wellness Isn’t Enough
Too many clinics add IV therapy, hormone support, or weight loss injections to the menu and expect magic to happen. What they get instead? Expired inventory and providers who shrug when asked if they even mentioned these services to clients.
The problem isn’t demand. It’s lack of integration.
Clients aren’t going to ask for wellness treatments on their own. It’s up to your team to confidently prescribe full solutions, not just sell services as afterthoughts.
Why Wellness Services Fail in Med Spas
Most practices fail because they:
Launch without a workflow or protocol
Don’t train their full team to speak to wellness
Treat wellness as an optional add-on instead of an integrated solution
Ignore their existing database full of ideal candidates
Wait for the client to ask (spoiler: they won’t)
The 4-Part Framework to Make Wellness Work
Abby lays out a practical four-step system to build wellness into your daily operations, not just your med spa website:
Create the Protocol
Don’t just add services. Build standard operating procedures that explain how wellness treatments fit into every touchpoint.
Train Your Entire Team
Not just the provider performing the service. Your front desk, MA, esthetician, and marketing team should all speak the same language.
Implement with Intention
Set a go-live date. Build treatment pathways. Make wellness part of every consultation and chart note.
Audit and Adjust
Track performance. Review treatment records. Measure revenue percentage. Talk about it in huddles and team meetings.
Smart Medicine is Smart Business
Clients today are smarter, more curious, and more wellness-driven than ever. They’re Googling root causes, asking about peptides, and looking for results that go deeper than skincare alone. If your team isn’t confident and clear on how to position wellness, they’ll miss every opportunity to transform lives and grow revenue.
From micro-needling + IV pairings to aesthetic + hormone protocols, this approach is about prescribing, not selling. It’s about building trust through education, scripting, and team alignment.
Start Small, Scale Fast
Abby’s advice? Start with a three-month protocol. Use cheat sheets and plug-and-play pairings. Introduce a wellness interest questionnaire alongside your aesthetic forms. Require providers to recommend at least one wellness treatment when a client books for aesthetics, and vice versa.
Because wellness isn’t an add-on. It’s the infrastructure for results.
🎥 Watch the Full Video Here:
Ready to stop wasting inventory and start transforming your revenue with integrated wellness? This video is your roadmap.
