Paid Ads Case Study
Coastal Aesthetics Earns $21K+ Revenue in Just 30 Days
📍York, ME
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341
Qualified Leads
$21,202
Revenue Generated
30 Days
Time to Win
Botox Campaign Share
About the Client
Coastal Aesthetics is a seaboard medical-aesthetics practice that offers a full suite of non-surgical services—from wrinkle-smoothing injectables and laser hair/tattoo removal to IPL, body contouring, DiamondGlow facials, dermaplaning, microneedling with PRP, medical weight-loss plans, Biote hormone therapy, chemical peels, and more.
They blend award-winning technology with personalized care, both in-clinic and via virtual consults, aiming to fill appointment slots quickly for each seasonal promotion.
The Challenge
- Coastal Location: Seasonal population fluctuations affecting patient volume
- Tourist vs. Local Balance: Determining optimal patient mix for sustainability
- Service Menu Development: Deciding which treatments to offer first
- Pricing Strategy: Positioning competitively without devaluing services
- Marketing Budget Constraints: Limited funds for extensive marketing campaigns
💎The Results💎
📈 Revenue Growth
- Total Revenue Generated: $21,202.04 in 30 days
- Daily average revenue: $706.73
- Immediate positive cash flow achieved
- Strong foundation for continued growth
📊 Qualified Leads Generated
- 341 High-Quality Leads in 30 Days
- Average of 11.4 qualified leads per day
- Lead-to-revenue conversion: $62.17 per lead
- Rapid market penetration accomplished
The Impact
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Immediate Cash Flow: Generated over $21 K in the first 30 days, providing crucial working capital for operations, inventory, and staff investment during the critical startup phase.
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Market Credibility: Achieved quick success that positioned Coastal Aesthetics as a legitimate competitor—making it easier to attract quality staff and forge community partnerships.
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Momentum Creation: Early wins generated positive momentum beyond the initial 30-day period, laying the foundation for sustainable, long-term growth.
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Data Foundation: Collected 341 qualified leads, delivering valuable market intelligence on local demographics, treatment preferences, and optimal pricing strategies.
Ready to Launch Your Medical Spa Success Story?
See how Diamond Accelerator’s rapid market penetration strategies can help your new practice achieve immediate success and sustainable growth.
FAQs
Results vary based on market size, competition, and execution quality. Coastal Aesthetics demonstrates what’s possible with proper strategy and sufficient marketing investment in receptive markets.
Successful rapid launches typically require $5,000-$15,000 in first-month marketing investment. This should be viewed as investment in market penetration rather than expense.
Smaller markets often mean less competition, potentially making rapid penetration easier. Strategy adapts to market size while maintaining core speed and focus principles.
Thirty days provides excellent initial performance data, but sustained success requires continued optimization. This case study shows what’s possible in the critical first month.
Proven treatments with broad appeal – neurotoxins, fillers, popular facials – typically generate fastest results. Niche treatments are better introduced after market presence is established.
Through strategic multi-platform targeting, compelling launch offers, conversion-optimized landing pages, and sufficient budget allocation across proven campaign types.
Initial success creates momentum for continued growth. Subsequent months focus on optimizing winning campaigns, introducing additional services, and building customer loyalty programs.
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