PDRN: The Latest Innovation in Medical Aesthetics Skincare – What Medical Spas Need to Know
In a recent interview with PDO Max owner Giovanna McCarthy, Diamond Accelerator CEO Katlin Cauffman explored the buzz surrounding PDRN (Polydeoxyribonucleotide) treatments and their growing popularity in the aesthetics industry. With celebrities like Kim Kardashian bringing attention to these innovative “salmon sperm facials,” many medical spas are looking to understand how they can effectively incorporate […]
Increase Your Med Spa’s Profitability: Expert Insights from Monte Zwang
Are you a med spa owner trying to crack the code to boost your profits? You’re not alone! Running a med spa can be incredibly rewarding, but ensuring a solid profit margin isn’t always straightforward. Recently, I had the chance to dive into this topic with Monte Zwang, the principal owner of Wellness Capital Management. […]
Giovanna McCarthy’s Vision: Empowering Med Spas with PDO Max Innovations
PDO Max is a leading company in the aesthetics industry, known for their commitment to developing and delivering state-of-the-art skincare solutions. With a focus on PDO (Polydioxanone) technology, PDO Max has revolutionized the way we approach skin rejuvenation and anti-aging treatments. Their flagship products, PDO Max Threads and the recently launched PDO Max AfterGlo, have […]
Rethink Your Med Spa Marketing Plan: A Comprehensive System for Optimal Returns
As a business owner, you may be investing heavily in med spa marketing to attract new patients and drive revenue growth. But are those marketing dollars really paying off as much as they could be? Katlin Cauffman, founder of Diamond Accelerator, a coaching, consulting and marketing agency for aesthetic practices, sees many med spas wasting […]
Achieving Aesthetic Business Success: Strategies from a Financial Analyst and Marketing Expert
In the competitive world of aesthetic medicine, achieving substantial growth and long-term success can be challenging. However, with the right strategies and guidance from industry experts, med spas and aesthetic practices can realize their full potential. Katlin Cauffman, founder of Diamond Accelerator, Coaching, Consulting and Marketing agency, and Christin Trujillo, partner at Maven Financial, recently […]
4 Proven Med Spa Marketing Strategies to Boost Revenue with In-Office Tactics
While investing in cutting-edge devices and extensive external marketing campaigns can be effective, many practices overlook the potential of marketing to their existing patient base. At Diamond Accelerator, we emphasize the importance of in-office med spa marketing strategies. “Your current med spa patients that are sitting in your waiting room, even your bathroom, are the […]
Navigating Med Spa Regulations and Legalities: Top Mistakes to Avoid
As a med spa owner, navigating the complex landscape of regulations and legalities is crucial to protecting your business and ensuring its long-term success. Failing to comply with these rules can lead to severe consequences, including fines, legal action, and even the loss of your license to practice. This is why it’s very important […]
Best Performing Laser Hair Removal Offer for Your Med Spa
https://youtu.be/egTCDZjwOII My favorite all time, best performing medspa marketing offer for laser hair removal (that has generated tens of THOUSANDS of dollars for my clients) is…… $199 UNLIMITED* laser hair removal session. I know, I know. You’re thinking, ‘oh, Katlin is giving away the farm!!’ No, no, no, I can’t do that. But keep reading, […]
