If you run a med spa and want to rank higher on Google, your Google Business Profile (GBP) is one of the most powerful tools you can optimize today. With local competition increasing, a well-optimized profile helps you show up in the right searches, build trust with potential clients, and attract more appointments without spending extra on ads.
Here’s a simple guide to making your profile work harder for your med spa, based on what actually moves the needle in local SEO.
Why Your Google Business Profile Matters
Your Google Business Profile is what shows up when someone searches for terms like “Botox near me” or “best med spa in [your city].” It includes your business name, address, phone number, hours, photos, reviews, and more. For most potential clients, this is their first impression of your brand.
If your profile is incomplete, inactive, or missing key details, you’re leaving money on the table.
Step-by-Step: How to Optimize Your Profile
1. Complete Every Section of Your Profile
Start by claiming your business if you haven’t already. Then fill out every field:
- Business name (as it appears in the real world)
- Address and phone number
- Business hours, including holiday changes
- Website link
- Services and categories
- Description with local keywords
- Appointment booking link, if available
The more complete your profile, the better Google can match you with searchers in your area.
2. Choose the Right Categories and Services
Your primary category should match your most important service. For most med spas, this will be “Medical Spa.” Secondary categories could include “Skin Care Clinic,” “Laser Hair Removal Service,” or “Facial Spa,” depending on what you offer.
Under the “Services” tab, list every treatment you offer, such as Botox, Dermal Fillers, Microneedling, Laser Hair Removal, and Chemical Peels. Add a short description to each, and make sure they reflect the terms your audience is searching for.
3. Use High-Quality, Localized Images
Photos make your profile more trustworthy. Add:
- Interior and exterior shots of your spa
- Team headshots
- Before and afters of treatments (if permitted)
- Branded graphics or special offers
- Short videos showing your space or introducing your team
Keep your visuals up to date, and avoid using stock photos. Real images build real trust.
4. Get More High-Quality Reviews
Reviews are one of the strongest ranking factors in the local map pack. Focus on two things:
- Review volume: Encourage every happy client to leave a review
- Review quality: Ask clients to include details, photos, and specific services they received
A well-written review that includes photos or keywords like “lip filler” or “HydraFacial” carries more weight than a simple five-star rating with no text.
Reply to every review. Google sees this as a sign that you’re engaged with your audience.
5. Publish Weekly Google Posts
Use the “Updates” feature to share promotions, blog content, or events. Google Posts help keep your profile active, and they give searchers more context about your business.
Share things like:
- Monthly specials or limited-time offers
- Links to blog posts or educational tips
- Client testimonials or before-and-after spotlights
Need help with content ideas? Visit our SEO for Med Spas page for expert support.
6. Use Local Keywords in Your Description
Google gives you 750 characters in your business description. Use this space wisely. Mention your main services and the specific areas you serve.
For example:
“We are a full-service medical spa in Scottsdale offering Botox, lip fillers, microneedling, and custom facials. We proudly serve clients throughout the Phoenix Valley, including Tempe, Chandler, and Paradise Valley.”
This tells Google what you do and where you do it.
7. Keep Business Info Consistent Across the Web
Make sure your business name, address, and phone number (NAP) are consistent on your website, social media, directories, and all other listings. Inconsistencies can hurt your rankings and confuse Google’s algorithm.
If you want a quick way to check for issues, you can request a Free SEO and Website Audit from our team.
Bonus Tips to Stay Ahead
- Add appointment links directly from tools like Square, Vagaro, or your EMR platform
- Include frequently asked questions in your profile’s Q&A section
- Upload a new photo every week to keep your profile fresh
- Use call tracking numbers that are Google-approved if you want to monitor conversions
Ready to Rank Higher on Google?
Your Google Business Profile is often the difference between someone calling you or your competitor. With a few strategic updates and consistent action, you can drive more local traffic, boost bookings, and grow your brand without paying for ads.
Need help getting started or want to scale faster? Our SEO experts specialize in helping med spas dominate local search. Learn more on our med spa SEO page or request your free video audit today.
