Your med spa’s online presence is your digital storefront, and yet, too many owners are unknowingly locked out of the very assets they paid for. In this week’s Diamond Accelerator YouTube video, Katlin unpacks a heartbreaking but common issue that’s cost some med spas $100,000+ in lost revenue, missed bookings, and digital setbacks.
The mistake? Not owning — or even knowing — your login credentials and digital assets.
“You might have paid someone to build your site, but that doesn’t always mean you control it.” – Katlin
Real Talk: Who Owns Your Website?
Katlin shares real-life stories of med spa owners who were:
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Locked out of their websites during critical promotions
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Ghosted by contractors with full control of their domains
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Forced to start from scratch because their SEO team never gave them admin rights
Even worse, many didn’t realize until it was too late. From domains and hosting to email tools and Facebook pages, if your name isn’t listed as the admin or owner, you’re vulnerable.
“Admin access equals ownership. Even if you don’t plan to use it, you still need it.” – Katlin
The Must-Have Ownership Checklist
If you’re unsure what you actually own, here’s where to start:
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✅ Domain name (check it at whois.domaintools.com)
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✅ Website hosting platform (you should be paying for it directly)
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✅ WordPress or CMS login (make sure you’re an admin, not just an editor)
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✅ Google Analytics, Google Search Console, Google Business Profile
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✅ Email marketing platforms like Mailchimp or Klaviyo
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✅ Social media accounts (Facebook, Instagram – you need to be the admin)
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✅ CRM or forms platform (like JotForm or HighLevel)
Katlin advises running a “digital risk audit” and emailing your current provider or contractor a simple message:
“Hey, I’m doing a quick review of all of my accounts. Can you send over login info for my website, domain, and hosting — and confirm I’m listed as the admin or owner on everything?”
“This isn’t drama — it’s risk management.” – Katlin
🔍 Not Sure What You Own? Start with a Free SEO Website Audit
If you’re unsure about the health or ownership of your online presence, we’ve got your back. Get a free, personalized video SEO website audit where we’ll walk through your:
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Website structure & performance
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On-page SEO factors
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Ownership red flags (domain, hosting, Google tools)
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Conversion issues and missed revenue opportunities
It’s the fastest way to gain clarity — and protect yourself before issues arise.
Protect Yourself with a Password Manager
Avoid a Crisis Before It Starts
Whether you’re just getting started or switching agencies, do this now — not when things fall apart. It’s not just about access. It’s about control, peace of mind, and protecting your revenue.
At Diamond Accelerator, we believe every med spa owner deserves to own their digital footprint. If you need help, we offer asset audits and recovery sessions to help you reclaim and organize your online presence.
Ready to Take Back Control?
📩 Reach out to Diamond Accelerator for a Website & Digital Asset Audit
💻 Watch the full training: “The $100K Mistake” on YouTube
🔁 Share this post with another med spa owner — protect your industry friends from this costly mistake!
