If you’re not showing up in local search when someone looks for Botox or Hydrafacial near them, you’re losing business to a competitor who is. Search engine optimization is no longer optional for med spas. It’s one of the most powerful tools to grow your client base and increase booked appointments consistently.
At Diamond Accelerator, we specialize in helping med spas climb to the top of search results using data-backed SEO strategies that generate real results. Below are seven specific tactics we use to help our clients dominate local search.
1. Use Keyword-Rich Service Listings on Your Google Business Profile
Your Google Business Profile (GBP) is one of the first things potential clients see. Most med spas list services with broad names like “cosmetic injections” or “aesthetic treatments.” That doesn’t match what people are actually typing into Google.
Instead, list services like:
- Botox Injections
- Lip Fillers
- HydraFacial Treatment
- Laser Hair Removal
These keyword-focused entries help your business appear in the map pack when people search nearby.
Want to know if your GBP is helping or hurting your local rankings? Request a free SEO and website audit and we’ll break it down for you.
2. Build Localized Landing Pages for Every Core Treatment
Med spas with multiple services and multiple locations need dedicated pages for each one. One general “Services” page is not enough. You need treatment plus city combinations for each page, such as:
- /botox-scottsdale-az/
- /laser-hair-removal-miami/
- /microneedling-frisco-tx/
Each landing page should include:
- A location-specific headline
- Real patient testimonials
- A Google Map embed for your location
- Clear internal links to your booking system or contact page
This allows your site to rank for localized, high-intent searches.
3. Publish Blog Posts Based on Local Search Intent
Skip the overly broad blog topics. Focus on writing content that speaks to what your clients are searching for in your area.
Examples:
- Best med spa treatments for brides in Dallas
- How much does Botox cost in Atlanta in 2025
- Is microneedling or laser better for acne scars in Phoenix
These long-tail topics are easier to rank for and speak directly to the types of clients already looking for your services.
You don’t need to guess what to write about. Our SEO services for med spas include local keyword research and blog strategy designed to attract and convert your ideal clients.
4. Earn Backlinks from Local and Industry Sources
Most med spa websites have little to no backlinks, which limits their domain authority. Building even a few quality links can help your site rank significantly better.
Here are some ways to get backlinks:
- Submit a press release to a local news outlet when launching a new service
- Partner with a local gym or wellness studio for a joint promotion
- Contribute expert quotes to health, beauty, or local publications
- Get listed in trusted directories like RealSelf, Yelp, or Healthgrades
Start with your own community. Local backlinks are powerful and relevant.
5. Add FAQ Schema to Your Service Pages
Adding FAQ sections helps your content show up as featured answers in Google search results. It also makes your service pages more helpful for users and increases engagement.
For example, on your Botox page:
Q: How long does Botox last?
A: Most clients see results for 3 to 4 months depending on treatment areas.
Q: Is Botox safe?
A: When administered by a licensed professional, Botox is FDA-approved and considered safe.
You can add schema using a plugin like RankMath or through a developer if your site is custom built.
6. Interlink Relevant Pages to Support Rankings
Most med spa websites miss out on valuable internal links. Make sure you’re linking related pages together to pass authority and help Google understand your content structure.
For example:
- Link your blog post about acne scars to your microneedling page
- Link your weight loss blog to your semaglutide treatment page
- Add internal links from in your menu to each individual service page
The more organized and connected your content is, the easier it is for both users and search engines to navigate.
7. Monitor Real Search Terms and Adjust Monthly
Your SEO strategy should never be static. Use tools like Google Search Console to see which keywords are already driving impressions and clicks. You can then create more content around those terms or improve underperforming pages.
Look at:
- High-impression keywords with low click-through rates
- Queries that result in clicks but have no dedicated landing page
- Seasonal trends that affect your services
This type of data-driven refinement is included in all of our ongoing SEO programs for med spas. It’s how we keep clients ahead of local competitors and on track for continuous growth.
Final Thoughts
If your med spa isn’t ranking well in local search, your best clients are finding someone else. These seven tactics are specific, tested, and designed to help you get real visibility in your local market.
At Diamond Accelerator, we don’t believe in one-size-fits-all marketing. We build customized SEO systems that turn local visibility into new consultations, booked treatments, and long-term revenue growth.
Ready to see what your current SEO is doing for your business? Request your free video audit and we’ll send you a detailed, personalized review of your online presence.
