If you’ve ever wondered how top medspas pull off six-figure revenue days, this coaching session is your ultimate blueprint. In our latest YouTube video, Diamond Accelerator’s Senior Operations Consultant, MJ Clements, and Marketing Expert, Julie, break down exactly how to plan, promote, and execute a sales-driven event that delivers real results.
They share the operational systems and marketing strategies that help medspa owners fill the room with ready-to-buy patients and generate more than $175,000 in a single day.
The Secret to a High-Revenue Medspa Event
At Diamond Accelerator, we know successful events are built on strategy, precision, and purpose. As MJ explains, the key is understanding that events are not just parties. They are sales opportunities designed to create immediate revenue and long-term loyalty.
Half of your success comes from strong marketing, and the other half comes from operational excellence. If one side is missing, you risk low turnout or confusion on event day.
That’s why Diamond Accelerator blends marketing strategy with operations consulting to help medspas scale faster and more efficiently.
Step 1: Build a Detailed Event Planner
Your event’s foundation starts with a complete event planner. This shared document should map every step from eight weeks out through post-event follow-up.
It should include:
Marketing launch dates and campaign milestones
Vendor and rep outreach
Raffle items, promos, and giveaways
Staff assignments and setup logistics
Post-event follow-up workflows
MJ often says, “If you fail to plan, you plan to fail.” A clear, hour-by-hour event schedule keeps your team focused and confident when it matters most.
Step 2: Engage Early with Reps and Vendors
Reps can be your best partners. When you reach out early, they can offer product support, raffle items, and live demos that elevate the experience while saving you money.
MJ’s advice: “Let your reps sell. They know your devices better than anyone and can help close deals for you.”
Step 3: Assign Roles and Train Your Team
One of the most common mistakes at events is unclear roles. Every team member should have a defined responsibility, whether it’s check-in, checkout, demos, or raffle coordination.
Julie and MJ both emphasize the importance of pre-event training. Your staff should know every offer, membership tier, and pricing option before guests arrive. Confident, informed staff build trust, and trust drives sales.
Step 4: Market Your Event the Right Way
From a marketing perspective, Julie outlines an eight-week timeline that consistently fills events:
8 weeks out: Finalize all event details, offers, and promos.
6 weeks out: Launch a VIP campaign to top patients.
4 weeks out: Open RSVPs to your full contact list with messages that create urgency.
3 weeks out: Run paid ads to reach new leads and drive sign-ups.
Boost visibility by adding banners or popups to your website and repurposing video clips, testimonials, and teasers across social platforms. A single 30-second clip can fuel content for multiple channels.
Step 5: Keep Guests Engaged
Guest engagement is key to event-day success. Rather than letting people wander, create structured activities such as:
Passports that encourage guests to visit each station for raffle entries
Live treatment demos
Real-time patient testimonials
Mini challenges or games for bonus prizes
These experiences keep the energy high and create great content for your next campaign.
Step 6: Maximize Post-Event Follow-Up
The real money often comes after the event.
Julie’s post-event checklist includes:
Sending thank-you emails and highlight reels to attendees
Reaching out to no-shows with a “We missed you” offer
Following up with guests who showed interest but didn’t buy
Posting winner spotlights and recap videos to build FOMO for future events
MJ always reminds owners, “The fortune is in the follow-up.” A solid follow-up plan can add tens of thousands of dollars in post-event sales.
Step 7: Keep Sales In-House
A common mistake is allowing outside vendors to sell unrelated products during your event. MJ cautions, “Don’t give your guests any reason to spend elsewhere.”
If you do collaborate, make it a trade-for-service partnership or include it as a member-only perk that still benefits your business directly.
Ready to Host a Six-Figure Event?
With the right planning, preparation, and follow-through, your next event can become a powerful revenue driver instead of a one-time party.
If you’re ready to turn your events into consistent six-figure opportunities, check out our Sales Event Masterclass — a proven system for medspa owners who want results.
You can also book a Strategy Session with our team to design your own six-figure event plan.
