Consulting Case Study

Above & Beyond Aesthetics and Wellness: Launching a Profitable Med Spa Startup to $60K+/Month in Under 6 Months

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$60,000+

Monthly Revenue
(From $0 Start)

MONTH 5

Breakeven Point
(Reached profitability)

$440 / HR

Room Profitability
(High-efficiency target)

10%+

Retail Sales Ratio
(Of total monthly revenue)

3 NEW HIRES

Core Team Built
(Manager, RN, Esthetician)

< 6 MONTHS

Time to Scale
(Launch to operational)

About the Client

Above & Beyond Aesthetics and Wellness is a New Startup Office (NSO) in Tennessee owned by Bailey Baker and Chris. They envisioned a high-end, integrative med spa focusing on Aesthetics, Hormone Therapy, and IV Wellness, but secured a space with zero existing systems.

Starting Point: An empty space, one passionate provider, and zero infrastructure. No systems, no team, no clients, and no roadmap.

The Challenge

The clinic was an “Empty Shell” with significant foundational gaps:

Initial State: No brand, systems, or marketing were in place.
One Provider: Only one staff member was available at the start.
No Financial Model: Lacked a pricing structure, service menu, or sales pipeline.
Technological Void: No EMR (Jane), CRM (HighLevel), or rebooking systems were installed.

💡Solutions Implemented by Diamond Accelerator💡

We implemented a comprehensive infrastructure plan:

Strategic Staffing

Recruited a Practice Manager for operations, a Wellness RN for hormone programs, and an Esthetician for treatment support.

Operational Systems

Designed the patient journey and installed Jane EMR integrated with CRM and financing tools (HighLevel, Cherry).

Financial Engineering

Created custom COGS-based pricing and established a room profitability target of $440/hour.

Membership Strategy

Built a 3-tier membership program with incentives structured to trigger bonuses at $75,000/month.

Revenue Diversification

Shifted the model to high-margin services including Hormone Therapy, Laser services, and IV Wellness.

💎The Results💎

Revenue Surge

Grew from $16,000 in pre-launch testing to over $60,000/month by January.

Increased Patient Value

Average revenue per client increased by $100 between November and December as injectables and lasers launched.

Full Room Utilization

Successfully scaled from zero utilization to 4 rooms in active use simultaneously.

Inventory Profit

Retail sales moved from 0% to surpassing 10% of total monthly revenue.

Profitability Milestone

Reached the adjusted monthly break-even target of $60,000 by Month 5.

Key Takeaways

Build Infrastructure First: Success came from delivering the business model, pricing, and operational structure before attempting to scale.
Staffing for Systems: Hiring a Practice Manager early was essential for tracking KPIs and managing daily follow-ups to sustain growth.
Diversify Revenue Early: Shifting from weight-loss-centric services to high-margin verticals like hormone therapy and lasers drove the revenue surge.
Predictable Income via Memberships: Implementing a tiered membership system established a growing recurring revenue base from Month 1.
Focus on Room Efficiency: Tracking room profitability per hour ($440/hr) ensured the physical space was utilized at peak financial capacity.