Consulting Case Study

Aesthetic Society’s $250K+
Multi-Location Scale-Up

📍 Southlake, Texas
👩🏻‍💻 Consultant: Abby Honaker

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Clinic Locations

$250K+

Multi-location Monthly Revenue

60%

Revenue Increase

60%

Reduction in Owner Clinical Hours

6 months

Full Transformation

About the Client

Alecia Baker operated a successful aesthetic practice generating $225K–$250K monthly, with her personal production accounting for $125K–$150K of that revenue.

Despite strong financial performance, the business suffered from complete owner dependency.

Alecia simultaneously functioned as lead injector, manager, protocol developer, and visionary attempting to expand into a satellite location and build a training program without systems, structure, or strategic support.

The practice had momentum but lacked the foundation for sustainable scaling. Alecia’s time, energy, and clinical capacity created a ceiling limiting growth potential and personal freedom.

The Challenge

Operational Bottlenecks

Owner produced 60%+ of revenue
Acting as injector + manager + protocol developer
No delegation or leadership structure

Missing Infrastructure

No systems, SOPs, or accountability
Undefined roles and organizational chart
Operations dependent entirely on owner

Growth Constraints

Expanding locations without operational foundation
Building training program while core practice unstable
No multi-location management framework

Team Development Gaps

No Practice Manager
Insufficient injectors to offload owner
No training protocols or succession planning

💡Solutions Implemented by Diamond Accelerator💡

Team Expansion & Leadership Development

Recruited and trained a full-time Practice Manager
Hired multiple injectors to reduce owner dependency
Trained team leads across departments for multi-location consistency
Transitioned support staff into higher-value roles (Aesthetician, MA, Makeup Department)

Operational Infrastructure Built

Took over daily operations as Fractional Manager to stabilize the practice
Streamlined internal communication and accountability systems
Installed leadership rhythms, reporting structures, and SOPs
Introduced a $250 deposit system to redirect demand and balance utilization

Marketing Engine Activated

Implemented the Diamond Accelerator (DA) lead generation system
Launched provider-specific marketing to fill new injector schedules
Offloaded Alecia’s waitlist through targeted campaigns
Built scalable marketing aligned with multi-location expansion

Long-Term Business Impact

Operational Excellence
Aesthetic Society transitioned from an owner-dependent practice to a leadership-run organization. Systems, SOPs, and reporting rhythms brought consistency across all four locations.

With structured communication and a fully developed management layer, daily operations now run independently of the owner.

Leadership Empowerment
A full leadership team—Practice Manager plus departmental leads—now drives decision-making, accountability, and performance.

Alecia shifted from operator to CEO/NP, focusing on high-value work, education, and strategic growth rather than daily management.

Revenue Stability & Diversification
The practice expanded from treatment-only income to multiple recurring and scalable revenue streams including education, wellness, deposits, events, and multi-provider services.

This diversification created predictable, sustainable financial growth across all locations.

Scalability Foundation
Diamond Accelerator implemented systems, training protocols, and an operational infrastructure that supports continued expansion. The framework now enables scalable growth through:

Multi-location consistency
Training facility operations
Future geographic expansion opportunities

💎The Results💎

Revenue Growth

Maintained $225K–$250K monthly revenue while reducing owner clinical load
Created multiple new revenue streams (education, deposits, wellness, events)
Positioned each new location for independent revenue generation

Staffing Success

Installed a full leadership team: Practice Manager + department leads
Hired and onboarded multiple injectors to reduce owner dependency
Cross-trained staff (Coordinator → Aesthetician, PMU → MA) to increase efficiency

Sales Performance

Multi-provider model significantly reduced owner output burden
Deposit system increased premium positioning and improved schedule quality
Launched training facility generating new education-based revenue
Enhanced conversion rates through standardized consultations + provider training

Operational Efficiency

Built systems and SOPs enabling all locations to operate independently
Installed leadership rhythms, reporting, and accountability structures
Achieved multi-location consistency using NSO frameworks
Freed owner from daily operations, allowing a full shift into CEO/NP/educator role

Market Opportunity & Future Projection

Current Trajectory Analysis

Based on the practice’s expanded leadership, multi-location model, and diversified revenue strategy, Aesthetic Society is positioned for continued multi-location revenue growth and scalable expansion. With the owner no longer acting as the operational bottleneck and multiple injectors producing independently, each site now has the capacity to operate sustainably and profitably.

Expansion Scenarios

Opening additional provider schedules could scale collective revenue significantly across all locations
Training facility expansion enables new education-based revenue and injector development
Deposit model and multi-provider system reduce dependency on premium services and increase predictability
Strong brand authority positions the practice for regional or multi-state expansion opportunities

Why This Market?

Aesthetic Society’s success demonstrates strong alignment with:

Growing demand for injectables and aesthetic medicine
Increased consumer interest in wellness, training, and advanced services
A rising need for trusted industry educators and clinical trainers
Demographic alignment with premium aesthetic spending
High repeatability due to strong membership, rebooking, and loyalty systems

Key Takeaways

This transformation removed long-standing operational bottlenecks, reduced owner dependency, and established the leadership, systems, and scalability needed to support multi-location growth.

Proven capacity offload — Owner dependency reduced by 60%+ through team expansion
Leadership infrastructure installed — Practice Manager + departmental leads fully running operations
Diversified revenue ecosystem — Education, deposits, wellness, events, and multi-provider services
Scalable multi-location framework — Systems and SOPs replicable across current and future sites
Operational independence achieved — Daily operations no longer rely on the owner
Brand elevation & authority — Owner transitioned into NP, CEO, and national educator
Sustainable long-term growth — Infrastructure supports continued geographic expansion and training programs

The Bottom Line:

Aesthetic Society evolved from an owner-dependent single-location practice into a four-location aesthetic powerhouse—with the leadership, systems, and scalable foundation required for continued growth while empowering the owner to work in her true zone of genius.

Ready to Transform Your Aesthetic Practice with Proven Systems?

The same strategic framework that scaled Aesthetic Society from an owner-dependent single-location practice into a multi-location powerhouse can help your clinic achieve the same level of freedom, stability, and growth.

Book a Free Consultation to uncover your practice’s biggest opportunities for operational efficiency, leadership expansion, and scalable revenue.