Consulting Case Study

Aesthetic Society: Scaling a $250K/Month Practice to 4 Locations and 100% Founder Freedom

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$250,000

Monthly Revenue
(Baseline Success)

4 LOCATIONS

Physical Expansion
(Scaled from 1 site)

$250

Booking Deposit
(Controlled lead flow)

NP STATUS

Clinical Growth
(RN to Nurse Practitioner)

100%

Founder Freedom
(Operational exit)

About the Client

Alecia Baker, owner of Aesthetic Society, had built a powerhouse practice generating $225K–$250K in monthly revenue. However, the business was “owner-locked” – Alecia personally produced up to 60% of the revenue while simultaneously trying to manage the team and develop protocols.

The Challenge

Heavy Owner Dependency: Alecia was the primary revenue driver, leaving her with zero room for strategic expansion.
Lack of Structure: Despite high momentum, the practice lacked the systems needed to scale into satellite locations or a training program.
Clinical Transition: Alecia needed the operational space to complete her transition from RN to Nurse Practitioner (NP).

💡Solutions Implemented by Diamond Accelerator💡

Embedded Leadership

We transitioned Alecia into Fractional Management, where a consultant stepped in to directly manage the team, drive accountability, and stabilize the flagship site.

Strategic Recruitment

We sourced, placed, and trained a full-time Practice Manager and additional injectors to support growth and offload Alecia’s massive waitlist.

New Site Opening (NSO) Framework

Utilized a structured launch system to open 3 additional locations while maintaining consistent operations across all sites.

Team Optimization

We cross-trained staff to maximize efficiency, such as transitioning a Patient Coordinator into a revenue-generating Aesthetician and training an MA as a makeup artist.

Waitlist Redirection

Introduced a $250 deposit system to control Alecia’s availability and activated the Diamond Accelerator marketing system to fill the schedules of new providers.

💎The Results💎

A Multi-Site Empire

Successfully scaled from one location to four locations, including a new training facility.

Revenue Diversification

Revenue now flows from treatments, education, wellness services, and special events rather than just Alecia’s hands.

Founder Freedom

Alecia completed her transition to Nurse Practitioner and gained the freedom to focus on family, content creation, and her influence as a national educator.

Independent Systems

Built a leadership team and operational systems that run the business independently, positioning Alecia as a national authority in the industry.

Key Takeaways

Recruit Your Replacement: You cannot scale past one location if you are still the primary injector. A full-time Practice Manager is the prerequisite for multi-site growth.
Redirect Demand: Use high-deposit barriers for the founder to incentivize patients to book with other team members, spreading the revenue load.
Systems Protect the Founder: Moving from STS (Systems to Scale) to Fractional Management provides the “on-the-ground” oversight a founder needs to step out of daily operations.

Ready to Transform Your Aesthetic Practice with Proven Systems?

The same strategic framework that scaled Aesthetic Society from an owner-dependent single-location practice into a multi-location powerhouse can help your clinic achieve the same level of freedom, stability, and growth.

Book a Free Consultation to uncover your practice’s biggest opportunities for operational efficiency, leadership expansion, and scalable revenue.