Consulting Case Study

How Wave of Wellness Doubled Monthly Revenue in Just 2 Months

📍Davenport, IA | Consultant: Sherrie Jones

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100%

Revenue Growth

$120K+

Monthly Revenue

2 Months

Time to Results

90 Days

Full Transformation

About the Client

Wave of Wellness, a wellness clinic adjacent to an internal medicine practice, opened its doors in April 2023. Initially focused on wellness services, the clinic expanded into aesthetics, offering injectables, lasers, body contouring, and medical-grade facials. With steady monthly revenue of $60–90K and growing demand, the clinic sought Diamond Accelerator’s consulting support to strengthen operations, staffing, and sales strategy for the next stage of growth.

The Challenge

Staffing Gaps: Limited team consisting of the owner (primary provider), one RN, and one front desk staff. Immediate need for a practice manager, sales-focused front desk, and esthetician.
Operational Inefficiencies: No SOPs, no documented patient journey, no inventory process, and no employee handbook in place.
Sales & Training Needs:
- RN lacked strong sales and patient assessment skills.
- No structure for upselling, cross-selling, or comprehensive treatment planning.
- Front desk not trained on patient experience or follow-up strategies.
Marketing Limitations: Minimal efforts outside of Patient Engine for body contouring. Website relaunch in progress, but no system for leveraging the medical practice’s existing patient base.
Financial Pressure: Building and equipment largely financed through loans, making sustainable growth essential.

💡Solutions Implemented by Diamond Accelerator💡

Staffing & Leadership Support

Recruited and hired a new practice manager.
Trained the manager on maintaining SOPs and monitoring KPIs to drive accountability.
Supported hiring and training of front desk staff and reinforced expectations for sales focus and patient engagement.

Operational Improvements

Developed and implemented Standard Operating Procedures (SOPs) across all key functions.
Created and documented a patient journey map to ensure consistency of care and communication.
Streamlined the inventory management process for efficiency and cost control.
Optimized Zenoti software for scheduling, reporting, and sales tracking.

Sales & Treatment Strategy

Trained team on upselling and cross-selling opportunities within comprehensive treatment planning.
Coached front desk on delivering excellent patient experiences and proper follow-up to increase rebooking and retention.
Established sales goals and KPIs by role to create clarity and motivation.
Designed packages and memberships, introduced during patient interactions and events, to increase loyalty and recurring revenue.

Growth-Driven Marketing

Developed packages aligned with events and promotions.
Provided strategies for leveraging the medical practice’s patient base for aesthetics cross-marketing.

💎The Results💎

Revenue Growth

Monthly revenue doubled in just two months, from $60K in April (start of consulting engagement) to $120K in June, and has remained consistent.

Staffing Success

A practice manager was hired and trained, bringing stability and leadership to daily operations.

Sales Performance

New packages and memberships boosted event-driven sales and improved patient retention.
Team trained on comprehensive treatment plans, improving patient outcomes and increasing average ticket size.

Operational Efficiency

SOPs, patient journey mapping, and KPIs established a clear structure for growth.
Inventory process streamlined, reducing waste and ensuring better cost control.

Key Takeaways

Strategic staffing (practice manager and sales-focused front desk) drives both accountability and revenue growth.
Training and treatment planning directly improve patient experience and sales performance.
Memberships and packages provide reliable recurring revenue and event sales momentum.
Operational structure (SOPs, KPIs, inventory controls) transforms day-to-day efficiency and sets the foundation for scale.

✨ Within 90 days, Diamond Accelerator helped Wave of Wellness evolve from a growing start-up to a structured and scalable business, doubling revenue while building the systems, staff, and sales culture needed for long-term success.